SEO Tip #4 - Factors for ranking in SERP

SE's use their crawlers or spiders to set a rank for a particular web page.
Here is a list of some of them, but remember (!) Google intend to change factors all the time. It's better if you always keep updated in Google's Webmaster Guidelines.

Content – SE in general and especially Google, try to bring the users the most updated content. Therefore, it is highly recommended to keep update your site regularly to show that the site is constantly updated. The usage of keywords in the body and title tag is highly important and helps increase traffic.

Internal Links – it's always important to use text links and not images, so the SE crawlers can reach your site's inner pages. Crawlers can't see images!
It's also acceptable to use 'breadcrumbs' technique which make all pages pointing to the homepage and make it stronger (Breadcrumbs - use the structure of: Home > Inner page > Sub Inner page) More pages pointing to a particular page make it stronger for the SE's.

External Links – The crawlers takes it very seriously. The ranking of your site will certainty be influenced by the quality and quantity of links pointing to your site.
Use anchor text with the correct keywords in the external Link for example,
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