SEO Tip #3 - Usage of Keywords

Keywords or key Phrases are these words the user type in the SE fields in order to find what he is looking for.
Keywords can be written in few places: in the body of the site, in Meta tags, in the title or in the anchor text from other sites. (*anchor text - the words used to be a link to your site).
Keywords must be in the right density, you can use keywords density tool to check it.
Lets go over them one by one:
Body - Here you need to write the content of your site to be readable for users and SE crawlers. It's better to use the keyword in H tags, anchor text to internal links in your site and make them bold.
Meta Tags - Meta tags need to be divided to two. The Keywords Meta tag should include all the necessary keywords but better not to have keyword that does not appear in the body itself. This tag is the least important since its not showing to the users and crawlers don't take it under consideration when calculating the ranking.
On the other side the description Meta tag is very important.
This Meta tag is showing on SE as the description under the title of your site.
The description should be straight to the point and describe the content of each page.
The Title Tag - This is the title that is showing in SE when finding your site.
Changing the title frequently is a legitimate SEO technique that can help to improve rankings & traffic from search engines