SEO Tip #5 - Custemized 404 page

We all know it when you click on a link and suddenly receive the message: "The page you were looking for doesn’t exist". There are many reasons to see this page: broken links, moved links and more. The question is how you as a website owner can make it "less painful".

The best thing to do is to customize your 404 page so it will be similar to the rest of your website, and the visitors know that they’re still on part of your site.
It will show your visitors that you thought it all through to make them feel better, even if they can't find what they were looking for.

So how it works?
You need to create a text file called .htaccess where all the HTTP server instruction will be. Copy and paste this to this file without the [] [ErrorDocument 404 /404page.html]You need to upload it to your .root together with the index/default file of your site.
Next step is just save a basic HTML page called '404page.html' with the words '404 error' in it.

Few suggestions what to put in your customize 404 page:
- Link back to the Homepage
- Google Adsense ads
- Special offers this month if you have.
- Search box
- Links to very important pages.
- Explanation of why this problem accrued

SEO Tip #4 - Factors for ranking in SERP

SE's use their crawlers or spiders to set a rank for a particular web page.
Here is a list of some of them, but remember (!) Google intend to change factors all the time. It's better if you always keep updated in Google's Webmaster Guidelines.

Content – SE in general and especially Google, try to bring the users the most updated content. Therefore, it is highly recommended to keep update your site regularly to show that the site is constantly updated. The usage of keywords in the body and title tag is highly important and helps increase traffic.

Internal Links – it's always important to use text links and not images, so the SE crawlers can reach your site's inner pages. Crawlers can't see images!
It's also acceptable to use 'breadcrumbs' technique which make all pages pointing to the homepage and make it stronger (Breadcrumbs - use the structure of: Home > Inner page > Sub Inner page) More pages pointing to a particular page make it stronger for the SE's.

External Links – The crawlers takes it very seriously. The ranking of your site will certainty be influenced by the quality and quantity of links pointing to your site.
Use anchor text with the correct keywords in the external Link for example,
Great SEO Blog

SEO Tip #3 - Usage of Keywords

Keywords or key Phrases are these words the user type in the SE fields in order to find what he is looking for.
Keywords can be written in few places: in the body of the site, in Meta tags, in the title or in the anchor text from other sites. (*anchor text - the words used to be a link to your site).
Keywords must be in the right density, you can use keywords density tool to check it.
Lets go over them one by one:
Body - Here you need to write the content of your site to be readable for users and SE crawlers. It's better to use the keyword in H tags, anchor text to internal links in your site and make them bold.
Meta Tags - Meta tags need to be divided to two. The Keywords Meta tag should include all the necessary keywords but better not to have keyword that does not appear in the body itself. This tag is the least important since its not showing to the users and crawlers don't take it under consideration when calculating the ranking.
On the other side the description Meta tag is very important.
This Meta tag is showing on SE as the description under the title of your site.
The description should be straight to the point and describe the content of each page.
The Title Tag - This is the title that is showing in SE when finding your site.
Changing the title frequently is a legitimate SEO technique that can help to improve rankings & traffic from search engines

SEO Tip #2 - Bookmarks

Social Bookmarking sites like Digg, Stumbleupon, Del.icio.us, Squidoo, MySpace, Facebook etc is one of the best ways to boost traffic in your site. Post your articles and sites to one or more of these social sites.
In a social bookmarking system, users save links to web pages that they want to remember and/or share,which organized normally by tags and spread by fees to many other users.This is the web 2.0 in the flash. Users can rate sites, comment, import and export of bookmarked sites and many more.

Good thing to do is to add the "Add This" Button like this one:

SEO Tip #1 - Google Sitemap

A page named sitemap.html in your site can help the SE crawlers to access all your site's pages.
This page is a list of all your site's pages listed by their 'title' tag and link to the correct page. Its important to show the hierarchy of the pages as well.

Another kind of sitemap is Sitemap.xml (with uppercase S). This is the sitemap you should submit to Google via Google webmaster tool site.
Google Webmaster Tools provides you with detailed reports about your pages' visibility for Google's crawlers and diagnose problems with its content analyzer tool.

I recommend www.xml-sitemaps.com to help generate sitemaps automatically. More Details